B the Change!

B the Change text

B the Change

Impact Makers, along with the community of B Corporations, launched the B the Change campaign last week – a global movement to celebrate and reward people using business as a force for good.

B Corporations are certified to meet rigorous standards of social and environmental performance, accountability, and transparency. The B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk. Impact Makers is proud to be a B Corp.

B the Change challenges everyone to celebrate change makers, look deeper, and do something. Our spending habits, daily purchasing decisions, career and company goals can make a difference on a global scale.

Celebrate Change Makers

In 2007, Impact Makers was one of the first companies to take the B Corporation certification plunge. The mission was a match. After all, Impact Makers was founded with a unique business model which gives away all profits to the community, but where would this new B Corporation movement go? Would others join?

Today in 2014, there are 922 B Corporations in 29 countries and 60 industries, still united by a common goal to use business for good. The success, the impact, and the benefits of the movement are beyond any expectations we could have had back in 2007.  Impact Makers is proud to be a part of the movement, as a founding member and a mentor to other B Corps.

We were the first B Corp in the Richmond, Virginia region. Today, there are 16 B Corps in Virginia and seven in Richmond, including Acorn Sign Graphics, Greater Richmond Grid magazine, Main Street Benefits, Thinkhaus, TMI Consulting, and Virginia Community Capital.  Let us celebrate these change makers and all the organizations and people supporting sustainable business practices.

Look Deeper

Take a deeper look into the products and services that you buy. Are the products and companies you support actually making a difference in our social landscape, global community, and environment? One way to be sure that slick marketing statements are backed up by concrete results is to support B Corporations. All B Corporations have met rigorous standards of transparency, social focus, and environmental performance.

As you walk around your local grocery store, you can spot a number of products from B Corps, including Ben & Jerry’s Ice Cream, Cabot Creamery cheese, Seventh Generation and Method cleaning products, King Arthur Flour, and Plum Organics. Many companies are sporting the B Corp logo on their packaging and advertising, making it easier to recognize and support responsible corporations as we shop. Open many national magazines and you see ads with the B Corp logo prominently displayed.   Other that provide financial, legal, and consulting (hey, that’s us!) and other types of professional services have earned the B Corp certification.

Do Something

What else can you do to support B Corps, beyond patronizing those companies’ products and services?   If you own or work for a company, has your organization considered becoming a B Corp?   Whether you are a B Corp or not, consider spreading awareness abut B Corps, recruit other companies to become B Corps, or just B a better business by using B Corp suppliers whenever possible.

You also should watch and share this video about B the Change.

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Inc. magazine calls B Corps ‘the highest standard in socially responsible business.’ We are leading a global movement to redefine success in business so one day all companies compete to be the best in the world at being the best for the world.

To join the movement or learn more, visit http://www.bcorporation.net/b-the-change.