The latest issue of Virginia Business magazine features an article by Nicole Anderson Ellis on “Doing well by doing good.” It discusses Virginia’s social entrepreneurships including interviews with the founders of Better World Telecom LLC, Rockin’ Baby, and Impact Makers.
“Today, a new generation of social entrepreneurs is spreading a “doing well by doing good” business model into varied Virginia industries, from IT and telecommunications to retail.
Moving beyond traditional corporate giving, social entrepreneurs incorporate community benefits into their definition of success. This model balances profit motives with social and environmental benefits, often referred to as the “triple bottom line.” Yet this is no sacrifice. For these entrepreneurs, doing the right thing has proven a major selling point.”
Read the entire article.