The User Experience Life
Your backlog is full of great ideas and they seem like they’ll work perfectly for your project. But you’ve seen this before: great ideas may go great guns or they may just go kersplat. User validation is key. Users are the first step to UX and until their needs and pain points are intimately understood, and until they’re part of a constant feedback loop, going to market will continue to feel like sitting back down to the gambling table.
Road To Success
SLOW DOWN TO MOVE FAST
Impact Makers brings a “slow down to move fast” philosophy to strategic planning that works. Our experienced teams bring the skills and executive experience to quickly bridge the gap between the needs of your user experience teams and the rest of the organization. Among others, those gaps typically fall into one or more areas concerned with security, data governance and organizational change management.
Beyond creating application interfaces, websites, or device interfaces, designing interactions with humans is at the center allows companies to create ecosystems that leverage their brand to create real business value, while also creating delightful experiences. Impact Makers offers full-service User Experience consulting. We provide services in user research, information architecture, usability testing, interaction design and creative. Our UX experts have worked across industries including healthcare, financial services, retail and government.
DESIGN & MAINTAIN
Designed interactions are the product of intentional experience management. A mature experience program requires a mastering of 6 disciplines: strategy, customer understanding, design, measurement, governance, and culture.
To understand customers we organize our work in four areas:
Step 1: Observe
We observe the customer directly, to discover our future focus areas, by conducting ethnographic research, interviews, surveys, cognitive walkthroughs, and contextual inquiries.
Step 2: Explore
We’ll capture their stories to highlight pain points, but also to explore unmet or unexpressed needs, on empathy maps, affinity diagrams, personas, and journey maps.
Step 3: Design
Together we’ll work toward a shared understanding of what can be designed to remove the pain points, and/or meet their needs, by creating scenarios, current and future flows, wireframes, blueprints, and prototypes.
Step 4: Measure
Often neglected, it’s important to validate our solutions through net promoter scores, satisfaction surveys, effort scores, and conversion.