While there are very tactical and very specific steps to take, it starts with the approach: understanding that data is a business problem, not an IT problem. From there we can focus in, all the way from brand, mission, and operating model, down to the key performance indicators to measure success. This is a process that takes time. Many organizations desire to follow a business-driven approach to data, but find quickly (and surprisingly) they are still treating it as an IT problem and they have a tougher time measuring success than they thought. This is the vital work we love to partner in.