Case Study

Customer Analytics Through a Cloud Data Platform

Financial Services

WE ARCHITECTED A CLOUD DATA PLATFORM TO ENABLE TRUSTED, REAL-TIME ADVANCED ANALYTICS


CLIENT’S CHALLENGE


  • Legacy data environment lacked agility resulting in long time-to-market for new analytical solutions and higher operating costs
  • Gaps in customer data created a disjointed customer experience leading to missed cross selling and conversion opportunities
  • Data was poorly understood, scattered across a variety of repositories, and delivered in batches with limited access to real-time data
  • Legacy platforms in data center and private cloud could not scale and had increasing costs
  • Security and privacy risks for the data platforms were managed reactively

OUR APPROACH


  • Delivered multi-layered architecture for a Cloud Data Platform including a data lake, streaming hub, data refineries, data warehouse, user sandboxes, analytic workbenches, and data governance tools
  • Introduced best practices for team-based architecture work including decision management and architect core hours
  • Guided delivery teams using enterprise and data architecture as “North Star”
  • Enabled automated ingestion and lineage for data lake using a data registry
  • Architected solutions for security, access control, monitoring, data tokenization, and individual rights
  • Applied agile delivery principles and orchestrated a multi-team program; provided Scrum training and coaching
  • Established operational data governance framework

SKILLS AND TECHNOLOGIES LEVERAGED


AWS Data Lake Architecture, Data Pipeline Design – Confluent Kafka, Data Security and Tokenization, Agile Delivery, Informatica Data Governance Suite Implementation

The Results

  • Enabled agile analytical solutions: Every day, 1000+ datasets are automatically ingested from files and streams, 40 data scientists are developing models, hundreds of data pipelines populate data warehouse tables for user queries and dashboards
  • $7.5M – 30M projected revenue uplift expected as a result of optimized global marketing
  • The platform enabled improved propensity and acquisition models resulting in a +8.5-10% lift
  • Enabled retirement of legacy systems resulting in over $3M savings in operating costs and deferred investments