Customer Analytics Through a Cloud Data Platform

WE ARCHITECTED A CLOUD DATA PLATFORM TO ENABLE TRUSTED, REAL-TIME ADVANCED ANALYTICS

SERVICES AND TECHNOLOGIES

  • AWS Data Lake Architecture
  • Data Pipeline Design – Confluent Kafka
  • Data Security and Tokenization
  • Agile Delivery
  • Informatica Data Governance Suite Implementation

CLIENT’S CHALLENGE

  • Legacy data environment lacked agility
    resulting in long time-to-market for new
    analytical solutions and higher operating costs
  • Gaps in customer data created a disjointed
    customer experience leading to missed cross
    selling and conversion opportunities
  • Data was poorly understood, scattered across a
    variety of repositories, and delivered in batches
    with limited access to real-time data
  • Legacy platforms in data center and private
    cloud could not scale and had increasing costs
  • Security and privacy risks for the data
    platforms were managed reactively

IMPACT MAKERS’ SOLUTION

  • Delivered multi-layered architecture for a Cloud Data Platform
    including a data lake, streaming hub, data refineries, data
    warehouse, user sandboxes, analytic workbenches, and data
    governance tools
  • Introduced best practices for team-based architecture work
    including decision management and architect core hours
  • Guided delivery teams using enterprise and data architecture as
    “North Star”
  • Enabled automated ingestion and lineage for data lake using a
    data registry
  • Architected solutions for security, access control, monitoring,
    data tokenization, and individual rights
  • Applied agile delivery principles and orchestrated a multi-team
    program; provided Scrum training and coaching
  • Established operational data governance framework

Impact & Results

  • Enabled agile analytical solutions: Every day,
    1000+ datasets are automatically ingested from
    files and streams, 40 data scientists are developing
    models, hundreds of data pipelines populate data
    warehouse tables for user queries and dashboards
  • $7.5M – 30M projected revenue uplift
    expected as a result of optimized global
    marketing
  • The platform enabled improved propensity and
    acquisition models resulting in a +8.5-10% lift
  • Enabled retirement of legacy systems resulting in
    over $3M savings in operating costs and deferred
    investments