Impact Makers’ MedStar Website Wins 2015 eHealthcare Leadership Award

2015 Winner Hi ResImpact Makers is honored to share that our website project with MedStar Health won the silver 2015 eHealthcare Leadership Award in the “Best Healthcare Content” category. The 16th Annual eHealthcare Leadership Awards were presented by Health Care Communications on November 11, 2015 in Orlando.

MedStar Health is a large healthcare provider in the Baltimore/Washington metro area with 10 hospitals, 250 outpatient centers, 6,000 physicians and 30,000 associates caring for millions of patients every year. Impact Makers’ project with MedStar Health included a new digital presence, an overhaul of the existing website by modernizing the look and feel, converting to a user-friendly CMS, responsive design and an advanced content and provider search capability. For more information on the project, see the case study published by Amazon Web Services.

“This is an incredibly exciting time in healthcare marketing and ehealth, a fact clearly reflected in this year’s award entries,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “Major improvements have occurred in website design, service content, and operational support. Video, audio, and other rich media forms are now playing a significant role in engaging current and potential customers. In addition, an increasing number of sites are optimized for mobile, in recognition that most people now access the Internet with their phones and tablets.”

Gothberg notes that social media has become an important communication and business-focused vehicle and a key complement to other marketing activities.

“A significant number of organizations are running marketing campaigns that aggressively integrate websites and other digital communications with traditional media,” Gothberg adds. “These initiatives are showing strong results.”

The award winners are featured in the December 2015 issue of eHealthcare Strategy & Trends and on this website: